{"id":116,"date":"2026-10-14T06:17:41","date_gmt":"2026-10-14T05:17:41","guid":{"rendered":"https:\/\/demo.uichemy.com\/pulp\/about\/"},"modified":"2026-10-22T13:20:54","modified_gmt":"2026-10-22T12:20:54","slug":"about","status":"publish","type":"page","link":"https:\/\/demo.uichemy.com\/pulp\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"page\" data-elementor-id=\"116\" class=\"elementor elementor-116\">\n\t\t\t\t<div class=\"elementor-element elementor-element-iyoscyj e-con-full e-flex e-con e-parent\" data-id=\"iyoscyj\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-104eqtl elementor-widget elementor-widget-uichemy-composer\" data-id=\"104eqtl\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-composer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"uich-icon-font-guard\">html body [data-uichemy-root] [class*=\"fa-\"],html body [data-uichemy-root] [class*=\"fa-\"]::before,html body [data-uichemy-root] [class*=\"fa-\"]::after{font-family:\"Font Awesome 6 Free\",\"Font Awesome 6 Brands\",\"Font Awesome 6 Pro\",\"Font Awesome 5 Free\",\"Font Awesome 5 Brands\",\"Font Awesome 5 Pro\",\"FontAwesome\" !important}html body [data-uichemy-root] [class*=\"eicon-\"],html body [data-uichemy-root] [class*=\"eicon-\"]::before{font-family:\"eicons\" !important}html body [data-uichemy-root] [class*=\"dashicons\"],html body [data-uichemy-root] [class*=\"dashicons\"]::before{font-family:\"dashicons\" !important}<\/style><div class=\"uichemy-about-fruit-drinks-became-bo-1\" id=\"main\">\n<section class=\"pad-s\">\n  <div class=\"wrap grid\" style=\"align-items:end\">\n    <div style=\"grid-column:1\/9\">\n      <h1 class=\"d d-l\" data-rev=\"wipe\">Fruit drinks became boring.<\/h1>\n    <\/div>\n    <div style=\"grid-column:9\/13\">\n      <p class=\"note\">So we started making ones that aren&#39;t. That&#39;s the entire founding story and it took about nine months longer than expected.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-l7ilf7b elementor-widget elementor-widget-uichemy-composer\" data-id=\"l7ilf7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-composer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uichemy-about-pad-s-2\">\n<section class=\"pad-s\">\n  <div class=\"wrap grid\">\n    <div style=\"grid-column:1\/6\">\n      <p class=\"lede\">We started in 2023 in a rented kitchen in Bermondsey with a soda siphon, a set of scales and a spreadsheet of combinations that mostly didn&#39;t work.<\/p>\n      <p class=\"note\" style=\"margin-top:16px\">The first one that did was grapefruit and black pepper, and only because we ran out of ginger. It stayed on the recipe list for six weeks before anybody admitted they liked it.<\/p>\n      <p class=\"note\" style=\"margin-top:16px\">There are nine of us now. Two of those nine are entirely occupied by logistics, which nobody warns you about.<\/p>\n    <\/div>\n    <div style=\"grid-column:7\/13\">\n      <figure class=\"ph \" data-shot=\"counter\" style=\"aspect-ratio:4\/3\">\n    <img decoding=\"async\" src=\"https:\/\/demo.uichemy.com\/pulp\/wp-content\/uploads\/sites\/7\/2026\/10\/pulp-counter.jpg\" alt=\"A half-finished can of PULP lemon on a kitchen counter with washing up behind it\" loading=\"lazy\" onerror=\"this.closest('.ph').dataset.missing='true';this.remove()\">\n  <\/figure>\n      <p class=\"caption\">The kitchen, about a week before the first proper run.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-exern5e elementor-widget elementor-widget-uichemy-composer\" data-id=\"exern5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-composer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uichemy-about-things-we-ve-decided-i-3\">\n<section class=\"pad-s\" style=\"background:var(--pe-1)\">\n  <div class=\"wrap\">\n    <h2 class=\"d d-m\" style=\"max-width:18ch;margin-bottom:34px\">Things we&#39;ve decided, in case you were curious<\/h2>\n    <div class=\"uneven\">\n      <div class=\"u1\"><h3 class=\"d d-s\">330, not 250<\/h3><p class=\"note\" style=\"margin-top:10px\">Slim cans photograph beautifully and run out in four minutes. We went for the boring bigger one.<\/p><\/div>\n      <div class=\"u2\"><h3 class=\"d d-s\">No zero-sugar line<\/h3><p class=\"note\" style=\"margin-top:10px\">We&#39;d have to add sweeteners, and then it would taste like a different drink wearing our label.<\/p><\/div>\n      <div class=\"u3\"><h3 class=\"d d-s\">Made in the UK<\/h3><p class=\"note\" style=\"margin-top:10px\">Canned in Leicestershire by people who have been doing it for thirty years and are very calm about it.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-vrhjm5d elementor-widget elementor-widget-uichemy-composer\" data-id=\"vrhjm5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-composer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uichemy-about-where-it-s-going-4\">\n<section class=\"pad-s\">\n  <div class=\"wrap grid\" style=\"align-items:center\">\n    <div style=\"grid-column:1\/6\">\n      <h2 class=\"d d-m\">Where it&#39;s going<\/h2>\n      <p class=\"note\" style=\"margin-top:14px\">Two new flavours in the autumn. One of them has a vegetable in it. We&#39;re still arguing about whether to say which.<\/p>\n    <\/div>\n    <div style=\"grid-column:7\/13\">\n      <form class=\"stk-form\" data-signup>\n        <input class=\"field\" type=\"email\" required placeholder=\"you@email.com\" aria-label=\"Email address\">\n        <button class=\"btn\" type=\"submit\">Tell me<\/button>\n      <\/form>\n      <p class=\"meta\" style=\"margin-top:12px\">Maybe four emails a year. We&#39;re busy making soda.<\/p>\n      <p class=\"note\" data-signup-done hidden style=\"margin-top:10px;font-weight:600\"><\/p>\n    <\/div>\n  <\/div>\n<\/section>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fruit drinks became boring. So we started making ones that aren&#8217;t. That&#8217;s the entire founding story and it took about nine months longer than expected. We started in 2023 in a rented kitchen in Bermondsey with a soda siphon, a set of scales and a spreadsheet of combinations that mostly didn&#8217;t work. The first one [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"nxt-post-page-sidebar":"","nxt-post-page-display-sidebar":"","nxt-post-page-custom-sidebar":"","footnotes":""},"class_list":["post-116","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":2,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":243,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/116\/revisions\/243"}],"wp:attachment":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}