{"id":130,"date":"2026-10-14T06:18:42","date_gmt":"2026-10-14T05:18:42","guid":{"rendered":"https:\/\/demo.uichemy.com\/pulp\/flavour-six\/"},"modified":"2026-10-22T13:42:19","modified_gmt":"2026-10-22T12:42:19","slug":"coming-soon","status":"publish","type":"page","link":"https:\/\/demo.uichemy.com\/pulp\/coming-soon\/","title":{"rendered":"Flavour six"},"content":{"rendered":"\t\t<div data-elementor-type=\"page\" data-elementor-id=\"130\" class=\"elementor elementor-130\">\n\t\t\t\t<div class=\"elementor-element elementor-element-nbphwdk e-con-full e-flex e-con e-parent\" data-id=\"nbphwdk\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9hpwcs8 elementor-widget elementor-widget-uichemy-composer\" data-id=\"9hpwcs8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-composer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"uich-icon-font-guard\">html body [data-uichemy-root] [class*=\"fa-\"],html body [data-uichemy-root] [class*=\"fa-\"]::before,html body [data-uichemy-root] [class*=\"fa-\"]::after{font-family:\"Font Awesome 6 Free\",\"Font Awesome 6 Brands\",\"Font Awesome 6 Pro\",\"Font Awesome 5 Free\",\"Font Awesome 5 Brands\",\"Font Awesome 5 Pro\",\"FontAwesome\" !important}html body [data-uichemy-root] [class*=\"eicon-\"],html body [data-uichemy-root] [class*=\"eicon-\"]::before{font-family:\"eicons\" !important}html body [data-uichemy-root] [class*=\"dashicons\"],html body [data-uichemy-root] [class*=\"dashicons\"]::before{font-family:\"dashicons\" !important}<\/style><div class=\"uichemy-coming-soon-1\"><div data-nopop hidden><\/div><div id=\"main\" class=\"soon\">\n\n  <div class=\"soon-top\">\n    <a class=\"mark\" href=\"https:\/\/demo.uichemy.com\/pulp\/\" aria-label=\"PULP home\" style=\"font-size:30px;text-decoration:none\">pulp<\/a>\n    <a class=\"link\" href=\"https:\/\/demo.uichemy.com\/pulp\/shop\/\">Shop the five we&#39;ve got<\/a>\n  <\/div>\n  <div class=\"soon-mid\">\n    <div class=\"soon-copy\">\n      <p class=\"eyebrow\">Flavour six \u00b7 autumn 2026<\/p>\n      <h1 class=\"d d-xl\">Coming soon.<\/h1>\n      <p class=\"lede\" style=\"margin-top:20px\">It has a vegetable in it. We&#39;re still arguing about whether to say which. It isn&#39;t cucumber.<\/p>\n      <div class=\"cd\" data-countdown=\"2026-11-02T09:00:00Z\" aria-label=\"Time until launch\">\n        <div><b data-cd=\"d\">00<\/b><span>days<\/span><\/div>\n        <div><b data-cd=\"h\">00<\/b><span>hours<\/span><\/div>\n        <div><b data-cd=\"m\">00<\/b><span>mins<\/span><\/div>\n        <div><b data-cd=\"s\">00<\/b><span>secs<\/span><\/div>\n      <\/div>\n      <form class=\"stk-form\" data-signup>\n        <input class=\"field\" type=\"email\" required placeholder=\"you@email.com\" aria-label=\"Email address\">\n        <button class=\"btn\" type=\"submit\">Tell me first<\/button>\n        <p class=\"note\" data-signup-done hidden style=\"flex-basis:100%;font-weight:600;margin:4px 0 0\"><\/p>\n      <\/form>\n    <\/div>\n    <div class=\"soon-art\" aria-hidden=\"true\">\n      <div class=\"mystery\">?<\/div>\n      <img decoding=\"async\" src=\"https:\/\/demo.uichemy.com\/pulp\/wp-content\/uploads\/sites\/7\/2026\/10\/pulp-ill-bubbles.svg\" alt=\"\" style=\"width:30%;left:4%;top:2%\">\n      <img decoding=\"async\" src=\"https:\/\/demo.uichemy.com\/pulp\/wp-content\/uploads\/sites\/7\/2026\/10\/pulp-ill-crate.svg\" alt=\"\" style=\"width:34%;right:0;bottom:4%\">\n    <\/div>\n  <\/div>\n  <p class=\"meta\" style=\"margin:0\">\u00a9 PULP Drinks Ltd. Not cucumber. We promise.<\/p>\n\n<\/div><\/div><form data-atom-form=\"newsletter\" data-pulp-news hidden style=\"display:none\" aria-hidden=\"true\" class=\"uich-atom-form\" data-uich-endpoint=\"https:\/\/demo.uichemy.com\/pulp\/wp-json\/uichemy\/v1\/atom-form\"><input type=\"email\" name=\"email\" tabindex=\"-1\"><input type=\"hidden\" name=\"from\" value=\"\"><input type=\"hidden\" name=\"_uich_form_key\" value=\"newsletter\"><input type=\"hidden\" name=\"_uich_widget_id\" value=\"9hpwcs8\"><input type=\"hidden\" name=\"_uich_post_id\" value=\"130\"><input type=\"hidden\" name=\"_uich_nonce\" value=\"45a002fb18\"><div class=\"uich-hp\" aria-hidden=\"true\" style=\"position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden\"><input type=\"text\" name=\"_uich_hp\" tabindex=\"-1\" autocomplete=\"off\"><\/div><input type=\"hidden\" name=\"_uich_schema\" value=\"{&quot;required&quot;:[],&quot;email&quot;:[&quot;email&quot;]}\"><input type=\"hidden\" name=\"_uich_schema_sig\" value=\"1144111f7a83fdfbe89ef30b7ee505bc\"><input type=\"hidden\" name=\"_uich_referer\" value=\"https:\/\/demo.uichemy.com\/pulp\/coming-soon\/\"><input type=\"hidden\" name=\"_uich_page_title\" value=\"Flavour six\"><\/form><script id=\"pulp-data-cms\">\n\/* PULP_DATA from Composer Twig (header section). 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A warm pepper finish. Dry, fizzy and not very sweet.\",\"word\":\"grapefruit\",\"hero\":\"Grapefruit got weird.\",\"line\":\"Sharp grapefruit. A little pepper. Not loads of sugar.\",\"switchCopy\":\"Bitter first, warm after. The one people buy twice because they didn't believe it the first time.\",\"sugar\":\"4.5 g\",\"kcal\":38,\"colors\":{\"a\":\"#FF665B\",\"b\":\"#FFB7B0\",\"c\":\"#292727\"},\"can\":{\"body\":\"#FF665B\",\"ink\":\"#292727\",\"accent\":\"#FFB7B0\"},\"ill\":[\"grapefruit\",\"peppercorn\"],\"ingredients\":\"Carbonated water, pink grapefruit juice from concentrate (8%), cane sugar, grapefruit extract, black pepper extract, citric acid, natural flavouring.\",\"stock\":true,\"price\":2.4,\"vars\":[[\"single\",{\"id\":61,\"price\":2.4,\"stock\":true}],[\"four\",{\"id\":62,\"price\":9.2,\"stock\":true}],[\"twelve\",{\"id\":63,\"price\":26,\"stock\":true}]]},{\"id\":\"pear\",\"pid\":64,\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product\\\/pear\\\/\",\"name\":\"Pear + basil\",\"short\":\"Pear + basil\",\"fruit\":\"Pear\",\"extra\":\"Basil\",\"blurb\":\"\\u0000UICH_RAW\\u0000Soft, green, faintly savoury.\",\"pdp\":\"\\u0000UICH_RAW\\u0000Ripe pear, then a cold green basil note. Less sweet than it sounds.\",\"word\":\"pear\",\"hero\":\"Pear went green.\",\"line\":\"Pear, and a lot of basil. It works.\",\"switchCopy\":\"The quiet one. Then the basil turns up halfway through and changes the whole thing.\",\"sugar\":\"4.2 g\",\"kcal\":36,\"colors\":{\"a\":\"#B8E84F\",\"b\":\"#EFF3D5\",\"c\":\"#396044\"},\"can\":{\"body\":\"#B8E84F\",\"ink\":\"#233B2A\",\"accent\":\"#EFF3D5\"},\"ill\":[\"pear\",\"basil\"],\"ingredients\":\"Carbonated water, pear juice from concentrate (9%), cane sugar, basil extract, citric acid, natural flavouring.\",\"stock\":true,\"price\":2.4,\"vars\":[[\"single\",{\"id\":65,\"price\":2.4,\"stock\":true}],[\"four\",{\"id\":66,\"price\":9.2,\"stock\":true}],[\"twelve\",{\"id\":67,\"price\":26,\"stock\":true}]]},{\"id\":\"orange\",\"pid\":68,\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product\\\/orange\\\/\",\"name\":\"Blood orange + rosemary\",\"short\":\"Blood orange + rosemary\",\"fruit\":\"Blood orange\",\"extra\":\"Rosemary\",\"blurb\":\"\\u0000UICH_RAW\\u0000Deep, resinous, properly bitter.\",\"pdp\":\"\\u0000UICH_RAW\\u0000Blood orange with the bitter bits left in. Rosemary keeps it from going jammy.\",\"word\":\"blood orange\",\"hero\":\"Orange turned bitter.\",\"line\":\"Blood orange with rosemary sitting underneath it.\",\"switchCopy\":\"Bitter orange and a pine-ish herb. Tastes like the end of a long dinner.\",\"sugar\":\"4.8 g\",\"kcal\":40,\"colors\":{\"a\":\"#FF6D28\",\"b\":\"#BA2B32\",\"c\":\"#49624A\"},\"can\":{\"body\":\"#FF6D28\",\"ink\":\"#3B1410\",\"accent\":\"#BA2B32\"},\"ill\":[\"orange\",\"rosemary\"],\"ingredients\":\"Carbonated water, blood orange juice from concentrate (10%), cane sugar, rosemary extract, orange peel oil, citric acid.\",\"stock\":true,\"price\":2.4,\"vars\":[[\"single\",{\"id\":69,\"price\":2.4,\"stock\":true}],[\"four\",{\"id\":70,\"price\":9.2,\"stock\":true}],[\"twelve\",{\"id\":71,\"price\":26,\"stock\":true}]]},{\"id\":\"mango\",\"pid\":72,\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product\\\/mango\\\/\",\"name\":\"Mango + chilli\",\"short\":\"Mango + chilli\",\"fruit\":\"Mango\",\"extra\":\"Chilli\",\"blurb\":\"\\u0000UICH_RAW\\u0000Thick fruit, small burn.\",\"pdp\":\"\\u0000UICH_RAW\\u0000Sweet mango, then a low chilli heat at the back. It builds a bit. That's on purpose.\",\"word\":\"mango\",\"hero\":\"Mango picked a fight.\",\"line\":\"Mango. Then a small amount of chilli.\",\"switchCopy\":\"Warm at the back of your throat about two seconds after you swallow. People either stop at one or buy four.\",\"sugar\":\"5.1 g\",\"kcal\":43,\"colors\":{\"a\":\"#FFBF32\",\"b\":\"#EF4438\",\"c\":\"#FFF1C5\"},\"can\":{\"body\":\"#FFBF32\",\"ink\":\"#4A2208\",\"accent\":\"#EF4438\"},\"ill\":[\"mango\",\"chilli\"],\"ingredients\":\"Carbonated water, mango pur\\u00e9e (11%), cane sugar, chilli extract, lime juice concentrate, citric acid.\",\"stock\":true,\"price\":2.4,\"vars\":[[\"single\",{\"id\":73,\"price\":2.4,\"stock\":true}],[\"four\",{\"id\":74,\"price\":9.2,\"stock\":true}],[\"twelve\",{\"id\":75,\"price\":26,\"stock\":true}]]},{\"id\":\"lemon\",\"pid\":76,\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product\\\/lemon\\\/\",\"name\":\"Lemon + elderflower\",\"short\":\"Lemon + elderflower\",\"fruit\":\"Lemon\",\"extra\":\"Elderflower\",\"blurb\":\"\\u0000UICH_RAW\\u0000Sour, floral, very cold.\",\"pdp\":\"\\u0000UICH_RAW\\u0000Proper lemon sourness with elderflower behind it. The one to drink in a park.\",\"word\":\"lemon\",\"hero\":\"Lemon calmed down.\",\"line\":\"Lemon, elderflower, and quite a lot of bubbles.\",\"switchCopy\":\"The easy one, if you want an easy one. Sour enough to still be interesting.\",\"sugar\":\"4.0 g\",\"kcal\":34,\"colors\":{\"a\":\"#F5E94F\",\"b\":\"#FFFDF2\",\"c\":\"#889A4A\"},\"can\":{\"body\":\"#F5E94F\",\"ink\":\"#2E3312\",\"accent\":\"#889A4A\"},\"ill\":[\"lemon\",\"elderflower\"],\"ingredients\":\"Carbonated water, lemon juice from concentrate (9%), cane sugar, elderflower extract, citric acid, natural flavouring.\",\"stock\":false,\"price\":2.4,\"vars\":[[\"single\",{\"id\":77,\"price\":2.4,\"stock\":false}],[\"four\",{\"id\":78,\"price\":9.2,\"stock\":false}],[\"twelve\",{\"id\":79,\"price\":26,\"stock\":false}]]}],\"mixed\":{\"id\":\"mixed\",\"pid\":80,\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product\\\/mixed\\\/\",\"name\":\"The mixed box\",\"short\":\"Mixed box\",\"fruit\":\"\",\"extra\":\"\",\"blurb\":\"\\u0000UICH_RAW\\u0000Twelve cans. Two of each, plus an extra grapefruit.\",\"pdp\":\"\\u0000UICH_RAW\\u0000Twelve cans. Two of each, plus an extra grapefruit.\",\"word\":\"\",\"hero\":\"\",\"line\":\"\",\"switchCopy\":\"\",\"sugar\":null,\"kcal\":null,\"colors\":{\"a\":\"#181818\",\"b\":\"#F5F0E5\",\"c\":\"#181818\"},\"can\":{\"body\":\"\",\"ink\":\"\",\"accent\":\"\"},\"ill\":[\"crate\",\"bubbles\"],\"ingredients\":\"\",\"stock\":true,\"price\":24,\"vars\":[]},\"packs\":[{\"id\":\"single\",\"label\":\"Single can\",\"sub\":\"330 ml\",\"mult\":1,\"price\":2.4},{\"id\":\"four\",\"label\":\"4-pack\",\"sub\":\"Save 40p\",\"mult\":4,\"price\":9.2},{\"id\":\"twelve\",\"label\":\"12-pack\",\"sub\":\"Save \\u00a32.80\",\"mult\":12,\"price\":26}],\"allcat\":{\"id\":\"all\",\"name\":\"Everything\",\"h\":\"Everything.\",\"x\":\"All five flavours and the mixed box. Filter it down if you know what you're after.\",\"c\":\"#F5F0E5\",\"ink\":\"#181818\",\"items\":[\"grapefruit\",\"pear\",\"orange\",\"mango\",\"lemon\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/browse\\\/\"},\"cats\":[{\"id\":\"bitter\",\"name\":\"Bitter\",\"h\":\"The bitter ones.\",\"x\":\"Peel and pith left in on purpose. For people who order the negroni.\",\"c\":\"#FF665B\",\"ink\":\"#292727\",\"items\":[\"grapefruit\",\"orange\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product-category\\\/bitter\\\/\"},{\"id\":\"herbal\",\"name\":\"Herbs &amp; flowers\",\"h\":\"Herbs & flowers.\",\"x\":\"Basil, rosemary and elderflower, doing the heavy lifting.\",\"c\":\"#B8E84F\",\"ink\":\"#233B2A\",\"items\":[\"pear\",\"orange\",\"lemon\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product-category\\\/herbal\\\/\"},{\"id\":\"heat\",\"name\":\"A bit of heat\",\"h\":\"A bit of heat.\",\"x\":\"Black pepper and chilli. Warm, not painful. It builds a little.\",\"c\":\"#FFBF32\",\"ink\":\"#4A2208\",\"items\":[\"grapefruit\",\"mango\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product-category\\\/heat\\\/\"},{\"id\":\"sour\",\"name\":\"Sharp &amp; sour\",\"h\":\"Sharp & sour.\",\"x\":\"The ones with a squint in them. Best very cold.\",\"c\":\"#F5E94F\",\"ink\":\"#2E3312\",\"items\":[\"grapefruit\",\"lemon\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product-category\\\/sour\\\/\"},{\"id\":\"boxes\",\"name\":\"Boxes\",\"h\":\"Boxes.\",\"x\":\"Twelve cans at once, for offices, fridges and people who can't pick.\",\"c\":\"#181818\",\"ink\":\"#F5F0E5\",\"items\":[\"mixed\"],\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/product-category\\\/boxes\\\/\"}],\"authors\":[{\"id\":\"nell\",\"name\":\"Nell Okafor\",\"role\":\"Co-founder. Writes the recipes, and most of the rejections.\",\"bio\":\"Nell started PULP in a rented kitchen in Bermondsey with a soda siphon and a spreadsheet of combinations that mostly didn't work. She still tastes every batch, and still writes down the bad ones.\",\"c\":\"#FF665B\",\"ink\":\"#292727\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/writer\\\/nell\\\/\"},{\"id\":\"sam\",\"name\":\"Sam Achterberg\",\"role\":\"Packaging, logistics and the spreadsheet.\",\"bio\":\"Sam is one of the two people at PULP entirely occupied by logistics. Has opinions about can sizes, pallet heights and the exact moment a courier gives up.\",\"c\":\"#B8E84F\",\"ink\":\"#233B2A\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/writer\\\/sam\\\/\"},{\"id\":\"ines\",\"name\":\"In\\u00e8s Moreau\",\"role\":\"Sourcing. Knows the growers by first name.\",\"bio\":\"In\\u00e8s finds the fruit. She spends a worrying amount of February on the phone to Sicily and has visited the pear orchard in Kent more times than the people who own it.\",\"c\":\"#FFBF32\",\"ink\":\"#4A2208\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/writer\\\/ines\\\/\"}],\"jcats\":[{\"id\":\"kitchen-notes\",\"name\":\"Kitchen notes\",\"x\":\"What happened in the kitchen this month. Usually several things that didn't work.\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/category\\\/kitchen-notes\\\/\"},{\"id\":\"packaging\",\"name\":\"Packaging\",\"x\":\"Cans, boxes, and the long arguments behind both.\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/category\\\/packaging\\\/\"},{\"id\":\"flavour\",\"name\":\"Flavour\",\"x\":\"Why things taste the way they do, written by people who think about it far too much.\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/category\\\/flavour\\\/\"},{\"id\":\"sourcing\",\"name\":\"Sourcing\",\"x\":\"Where the fruit, herbs and spices come from, and who grows them.\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/category\\\/sourcing\\\/\"}],\"articles\":[{\"slug\":\"basil-batch-nine\",\"t\":\"We put basil in a drink and half the office left the room\",\"d\":\"11 Aug 2026\",\"iso\":\"2026-08-11\",\"k\":\"kitchen-notes\",\"a\":\"nell\",\"img\":\"journal-1\",\"imgUrl\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-1.jpg\",\"thumb\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-1-768x432.jpg.webp\",\"bg\":\"#FFB7B0\",\"read\":4,\"tags\":[\"basil\",\"testing\",\"pear\"],\"x\":\"Eleven batches. One of them tasted like pesto. This is the story of batch nine, which didn't.\",\"body\":\"\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/basil-batch-nine\\\/\"},{\"slug\":\"why-our-cans-arent-skinny\",\"t\":\"Why our cans aren&#8217;t skinny\",\"d\":\"22 Jul 2026\",\"iso\":\"2026-07-22\",\"k\":\"packaging\",\"a\":\"sam\",\"img\":\"journal-2\",\"imgUrl\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-2.jpg\",\"thumb\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-2-768x576.jpg.webp\",\"bg\":\"#EFF3D5\",\"read\":3,\"tags\":[\"cans\",\"packaging\",\"recycling\"],\"x\":\"250 ml slim cans photograph beautifully and run out in about four minutes. We went 330 and stayed there.\",\"body\":\"\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/why-our-cans-arent-skinny\\\/\"},{\"slug\":\"a-short-defence-of-bitterness\",\"t\":\"A short defence of bitterness\",\"d\":\"3 Jun 2026\",\"iso\":\"2026-06-03\",\"k\":\"flavour\",\"a\":\"nell\",\"img\":\"journal-3\",\"imgUrl\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-3.jpg\",\"thumb\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-3-768x576.jpg.webp\",\"bg\":\"#BA2B32\",\"read\":5,\"tags\":[\"bitterness\",\"sugar\",\"grapefruit\",\"blood orange\"],\"x\":\"Sweet is easy. Bitter makes you pay attention. Here's how much of it a soda can actually carry.\",\"body\":\"\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/a-short-defence-of-bitterness\\\/\"},{\"slug\":\"cucumber-a-post-mortem\",\"t\":\"Cucumber: a post-mortem\",\"d\":\"19 May 2026\",\"iso\":\"2026-05-19\",\"k\":\"kitchen-notes\",\"a\":\"nell\",\"img\":\"journal-4\",\"imgUrl\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-4.jpg\",\"thumb\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-4-768x576.jpg.webp\",\"bg\":\"#EF4438\",\"read\":3,\"tags\":[\"cucumber\",\"failures\",\"testing\"],\"x\":\"We tried cucumber. We stopped trying cucumber. Full transparency on a bad idea.\",\"body\":\"\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/cucumber-a-post-mortem\\\/\"},{\"slug\":\"where-the-fruit-comes-from\",\"t\":\"Where the fruit comes from\",\"d\":\"2 Apr 2026\",\"iso\":\"2026-04-02\",\"k\":\"sourcing\",\"a\":\"ines\",\"img\":\"journal-5\",\"imgUrl\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-5.jpg\",\"thumb\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2026\\\/10\\\/pulp-journal-5-768x576.jpg.webp\",\"bg\":\"#FFFDF2\",\"read\":4,\"tags\":[\"fruit\",\"suppliers\",\"blood orange\",\"pear\"],\"x\":\"Sicilian blood orange, Spanish grapefruit, and one very patient supplier in Kent.\",\"body\":\"\",\"url\":\"https:\\\/\\\/demo.uichemy.com\\\/pulp\\\/journal\\\/where-the-fruit-comes-from\\\/\"}],\"comments\":[[\"basil-batch-nine\",[{\"n\":\"Ruth\",\"d\":\"12 Aug 2026\",\"t\":\"I would genuinely buy batch three. Pesto soda. Think about it.\"},{\"n\":\"Danny K\",\"d\":\"14 Aug 2026\",\"t\":\"Pear + basil is the only one my partner and I both like, so it's the only one we fight over.\"}]],[\"why-our-cans-arent-skinny\",[{\"n\":\"Mo\",\"d\":\"23 Jul 2026\",\"t\":\"Thank you. Slim cans are a con and I'll die on this hill.\"}]],[\"a-short-defence-of-bitterness\",[{\"n\":\"Clara\",\"d\":\"4 Jun 2026\",\"t\":\"This is why the blood orange one works. It tastes grown up without trying to.\"},{\"n\":\"Jas\",\"d\":\"6 Jun 2026\",\"t\":\"Would love a properly bitter limited edition. Campari levels.\"},{\"n\":\".,m.\",\"d\":\"14 Oct 2026\",\"t\":\"njm.j.\"}]],[\"cucumber-a-post-mortem\",[{\"n\":\"Ollie\",\"d\":\"20 May 2026\",\"t\":\"\\\"Like drinking a nice bathroom\\\" is the best review I've read all year.\"}]],[\"where-the-fruit-comes-from\",[]]],\"coupons\":[{\"code\":\"ODDONE\",\"t\":\"15% off your first order\",\"x\":\"From the newsletter. One use per person, any basket.\",\"kind\":\"pct\",\"v\":15,\"min\":0,\"ends\":\"31 Dec 2026\",\"live\":true},{\"code\":\"FREEFIZZ\",\"t\":\"Free delivery, no minimum\",\"x\":\"Even on a single can. We lose money on that one and we're fine with it.\",\"kind\":\"ship\",\"v\":0,\"min\":0,\"ends\":\"30 Nov 2026\",\"live\":true},{\"code\":\"TWELVE3\",\"t\":\"\\u00a33 off \\u00a324 or more\",\"x\":\"Works on the mixed box, a 12-pack or anything that adds up to \\u00a324.\",\"kind\":\"fixed\",\"v\":3,\"min\":24,\"ends\":\"31 Oct 2026\",\"live\":false},{\"code\":\"CUCUMBER\",\"t\":\"10% off cucumber\",\"x\":\"Retired, like the flavour. Read the post-mortem in the journal.\",\"kind\":\"pct\",\"v\":10,\"min\":0,\"ends\":\"19 May 2026\",\"live\":false}]});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>pulp Shop the five we&#8217;ve got Flavour six \u00b7 autumn 2026 Coming soon. It has a vegetable in it. We&#8217;re still arguing about whether to say which. It isn&#8217;t cucumber. 00days 00hours 00mins 00secs Tell me first ? \u00a9 PULP Drinks Ltd. Not cucumber. We promise.<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"nxt-post-page-sidebar":"","nxt-post-page-display-sidebar":"","nxt-post-page-custom-sidebar":"","footnotes":""},"class_list":["post-130","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/comments?post=130"}],"version-history":[{"count":5,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/130\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/pages\/130\/revisions\/288"}],"wp:attachment":[{"href":"https:\/\/demo.uichemy.com\/pulp\/wp-json\/wp\/v2\/media?parent=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}