{"id":104,"date":"2026-10-29T06:06:53","date_gmt":"2026-10-29T06:06:53","guid":{"rendered":"https:\/\/demo.uichemy.com\/sova\/about\/"},"modified":"2026-10-29T06:06:53","modified_gmt":"2026-10-29T06:06:53","slug":"about","status":"publish","type":"page","link":"https:\/\/demo.uichemy.com\/sova\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"104\" class=\"elementor elementor-104 elementor-bc-flex-widget\">\n\t\t\t\t<div class=\"elementor-element elementor-element-yot73pr e-con-full e-flex e-con e-parent\" data-id=\"yot73pr\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-sf9hoyt elementor-widget elementor-widget-uichemy-builder\" data-id=\"sf9hoyt\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-builder.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"uich-icon-font-guard\">html body [data-uichemy-root] [class*=\"fa-\"],html body [data-uichemy-root] [class*=\"fa-\"]::before,html body [data-uichemy-root] [class*=\"fa-\"]::after{font-family:\"Font Awesome 6 Free\",\"Font Awesome 6 Brands\",\"Font Awesome 6 Pro\",\"Font Awesome 5 Free\",\"Font Awesome 5 Brands\",\"Font Awesome 5 Pro\",\"FontAwesome\" !important}html body [data-uichemy-root] [class*=\"eicon-\"],html body [data-uichemy-root] [class*=\"eicon-\"]::before{font-family:\"eicons\" !important}html body [data-uichemy-root] [class*=\"dashicons\"],html body [data-uichemy-root] [class*=\"dashicons\"]::before{font-family:\"dashicons\" !important}<\/style><div data-uichemy-root=\"\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/assets.uichemy.com\/6aa270f25ede64be4be9b26e\/uploads\/6adae1f3d8e93a8402b4cf96\/b7d0461c3b6e65d7.webp\"><div class=\"uichemy-surface-fce6ea bg-bgLight4\" style=\"background-color:var(--bglight4, #FCE6EA)\"><div data-template-id=\"6a576065f18e6132d956c362\" class=\"uichemy-container flex flex-col gap-12\"><h1 class=\"uichemy-leading-0-9-1linwrp uichemy-max-lg-leading-0-92-br5tj3 uichemy-max-md-leading-0-95-1ufoovu uichemy-tracking-0-025em-z7s7d9 uichemy-heading-3xl-semibold text-titleLight uppercase animate-title-animation\" style=\"color:var(--titlelight, #1f1f1f)\">A fresh look at care<\/h1><div class=\"flex items-end justify-between gap-10 uichemy-max-md-flex-col-gjst4l uichemy-max-md-items-start-rk1gg4 uichemy-max-md-gap-8-1lsx0zw\"><div class=\"uichemy-max-w-380px-1e0sxn7 flex flex-col gap-6\"><p class=\"uichemy-body-lg-regular text-descriptionLight animate-description-animation\" style=\"color:var(--descriptionlight, #454545)\">Sova brings fruit colours and everyday routine ideas together in a fictional skincare store made for exploring.<\/p><button class=\"uichemy-btn-secondary uichemy-body-md-medium w-fit animate-button-animation\"><span class=\"uichemy-body-md-medium\" style=\"color:inherit\">Meet Sova<\/span><svg data-icon=\"icon_url_xmd2f8hy4y\" width=\"18\" height=\"18\" viewBox=\"0 0 20 20\" fill=\"none\" class=\"shrink-0\"><path d=\"M4.17 10H15.83M15.83 10L10.83 5M15.83 10L10.83 15\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/button><\/div><div class=\"uichemy-w-360px-12pe77o uichemy-h-290px-22did1 shrink-0 uichemy-max-lg-w-300px-r4ym5m uichemy-max-lg-h-248px-1l9eml4 uichemy-max-md-w-full-19pgo6 uichemy-max-md-h-260px-1dzxdps group overflow-hidden rounded-card-radius-sm image-shadow animate-foreground-media-animation\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/assets.uichemy.com\/6aa270f25ede64be4be9b26e\/uploads\/6adae1f3d8e93a8402b4cf96\/b7d0461c3b6e65d7.webp\" alt=\"Pink-to-lime SOVA concept containers arranged with watermelon pieces on a pink surface.\" class=\"w-full h-full object-cover rounded-card-radius-sm transition-transform duration-700 ease-out uichemy-group-hover-scale-105-15zsvyi\" width=\"1402\" height=\"1122\" fetchpriority=\"high\"><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-lcs9ipz e-con-full e-flex e-con e-parent\" data-id=\"lcs9ipz\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3tvjnoz elementor-widget elementor-widget-uichemy-builder\" data-id=\"3tvjnoz\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uichemy-builder.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-uichemy-root=\"\"><div class=\"bg-bgLight1 relative z-10\" style=\"background-color:var(--bglight1, #ffffff); z-index:10\"><div data-template-id=\"6a7b51b8519bcbd0314f4309\" class=\"uichemy-container\"><div class=\"flex flex-col uichemy-gap-72px-c1pot1\"><div class=\"flex justify-between items-start gap-10 uichemy-media-max-width-1024px-flex-col-14xe37w uichemy-media-max-width-1024px-gap-6-ki5krf\"><h2 class=\"uichemy-max-w-780px-1bflpef uichemy-media-max-width-1024px-max-w-full-kfosbq uichemy-heading-2xl-semibold uppercase text-titleLight animate-title-animation\" style=\"color:var(--titlelight, #1f1f1f)\">A playful shelf with a simple point of view<\/h2><h5 class=\"uichemy-badge uichemy-body-sm-medium w-fit animate-description-animation uichemy-tracking-0-06em-1plmp9t uppercase\">The Sova idea<\/h5><\/div><div class=\"grid uichemy-grid-cols-1fr-minmax-0-360px-minmax-0-340px-4sg6un gap-x-12 items-end uichemy-media-max-width-1024px-grid-cols-1fr-tvbb3y uichemy-media-max-width-1024px-gap-y-9-pha6e8 uichemy-media-max-width-1024px-items-start-vnod99\"><div class=\"col-start-1 row-start-1 self-end justify-self-start uichemy-media-max-width-1024px-row-start-auto-1v3nu43 uichemy-media-max-width-1024px-self-start-rpvisn\"><button class=\"uichemy-btn-primary uichemy-body-md-semibold uppercase w-fit animate-button-animation\"><span>Our approach<\/span><svg data-icon=\"icon_url_ls05ku8ba6\" class=\"shrink-0\" width=\"18\" height=\"18\" viewBox=\"0 0 20 20\" fill=\"none\"><path d=\"M4.17 10H15.83M15.83 10L10.83 5M15.83 10L10.83 15\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/button><\/div><div class=\"col-start-2 row-start-1 w-full uichemy-max-w-360px-1e27o4d self-end uichemy-media-max-width-1024px-col-start-1-18px2g7 uichemy-media-max-width-1024px-row-start-auto-1v3nu43 uichemy-media-max-width-1024px-self-start-rpvisn uichemy-media-max-width-1024px-w-full-sfh8kf uichemy-media-max-width-1024px-max-w-480px-1bk4anb group animate-foreground-media-animation\"><div class=\"overflow-hidden rounded-card-radius-sm image-shadow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assets.uichemy.com\/6aa270f25ede64be4be9b26e\/uploads\/6adae1f3d8e93a8402b4cf96\/f966d4c5f38b6215.webp\" alt=\"Two fictional adult models holding SOVA Melon Care and Peach Care campaign props against pink.\" class=\"w-full uichemy-h-264px-2bi9fi object-cover block uichemy-media-max-width-1024px-h-320px-hd05o transition-transform duration-500 uichemy-group-hover-scale-105-15zsvyi\" width=\"1109\" height=\"1418\" loading=\"lazy\"><\/div><\/div><div class=\"col-start-3 row-start-1 flex flex-col gap-6 self-end uichemy-media-max-width-1024px-col-start-1-18px2g7 uichemy-media-max-width-1024px-row-start-auto-1v3nu43 uichemy-media-max-width-1024px-self-start-rpvisn\"><p class=\"uichemy-body-md-regular text-descriptionLight animate-description-animation\" style=\"color:var(--descriptionlight, #454545)\">Sova is a fictional skincare concept store built around fruit colours and clear routine ideas. Pear, melon, kiwi and peach lend their shades to an illustrated shelf, making room to explore familiar product types without a complicated introduction.<\/p><p class=\"uichemy-body-md-regular text-descriptionLight animate-description-animation\" style=\"color:var(--descriptionlight, #454545)\">Fruit imagery sets a visual mood, not an ingredient list. These are concepts, not products for sale. For real skincare, follow the product label and seek qualified advice for persistent concerns.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"tpgb_global_settings":"","footnotes":""},"class_list":["post-104","page","type-page","status-publish","hentry"],"tpgb_featured_images":null,"tpgb_post_meta_info":{"get_date":"October 29, 2026","get_modified_date":"October 29, 2026","author_name":"darshanparmar","author_url":"https:\/\/demo.uichemy.com\/sova\/author\/darshanparmar\/","author_email":"darshanparmar.posimyth@gmail.com","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"darshan","author_lastname":"parmar","user_login":"darshanparmar","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2ac5b2b890d6b435f9ef35338f8958b47c1e518f9f23f8aab0ef03efc1e4c0eb?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/2ac5b2b890d6b435f9ef35338f8958b47c1e518f9f23f8aab0ef03efc1e4c0eb?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2ac5b2b890d6b435f9ef35338f8958b47c1e518f9f23f8aab0ef03efc1e4c0eb?s=96&d=mm&r=g","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":[],"_links":{"self":[{"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/pages\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":0,"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/pages\/104\/revisions"}],"wp:attachment":[{"href":"https:\/\/demo.uichemy.com\/sova\/wp-json\/wp\/v2\/media?parent=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}