--- title: "About" description: "" url: "https://demo.uichemy.com/tailwell/about/" updated: "2026-10-29" --- # About Cooking for dogs since 2019 # A chef and a vet built a better dog bowl Nora Halvorsen cooked in restaurants. Dr. Ade Okonjo balanced diets for dogs. In 2019 they opened an Asheville kitchen to cook real food. - Named whole ingredients, never more than 11 in one recipe - Cooked low and slow in batches of 200 kg or less - Every recipe reviewed by a vet nutritionist before it ships [Shop the recipes](https://demo.uichemy.com/tailwell/tailwell/shop-page/)See how we cook it ![A fawn Italian greyhound with folded ears on an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/f068fc9d4ab0fcae.webp) ![A golden cocker spaniel with long wavy ears on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d96b9a91b4490186.webp) ![A Yorkshire terrier with a puppy-cut coat on an apricot backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/ecb19522ad9f398d.webp) ![A fawn boxer grinning on a burnt-orange beanbag](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/eec3a930c7c9b0c6.webp) 4.9/5 Average from 3,200+ reviews by dog owners ![Founders Nora Halvorsen and Dr. Ade Okonjo side by side at a stainless worktop in the kitchen](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/34e0d6fc49c80e99.webp) Cooked small. Fed proud. From kitchen to bowl ## Cooked like dinner, not manufactured We cook in our own Asheville kitchen. A team of 24 cooks, packers and nutrition folks checks every batch before a single bag is sealed. ![A cook in a rust apron weighing a big tub of chopped sweet potato](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/beba00148525c4e9.webp) ### Cooked and sealed in-house Our packing line seals each batch within hours of cooking, so it leaves fresh and usually reaches your door in about 48 hours. 48 h Kitchen to doorstep 0 Fillers or dyes ### Proteins from named farms Salmon, lamb, duck and beef come from farms and fisheries we can name, never from mystery meal. ![Rows of freshly sealed Tailwell pouches lined up on a stainless worktop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/be486f4f44c60927.webp) ### Low and slow cooking Gentle heat in small pots keeps more of the nutrients in, and the smell brings dogs running. ### Vet-checked labels Dr. Ade Okonjo reviews every recipe and nutrient label, so the numbers on the bag match what's inside. ### No corn, wheat or soy No cheap fillers bulking out the bowl, and no artificial preservatives or colours to hide behind. ![A red Irish setter bounding through a green meadow edged with autumn trees](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/05ff17da3c01c5e5.webp) ![Portrait of Mia Tran smiling in the bright kitchen](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d549230c1276663b.webp) Nora Halvorsen Co-founder and head cook Tasting today's batch Dogs fed every month 85,000+ & growing The Tailwell kitchen rule # If we can't name it, it's not in the bowl Every ingredient on our labels is a real food you could buy at a market. No mystery meal, no fake colours, no preservatives. Just honest bowls. Browse all 38 productsMeet the kitchen team ![A raw salmon fillet beside halved sweet potatoes on an apricot surface](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/114d219edb2f4a72.webp) ### Sourced by name Every protein comes from a farm or fishery we can point to on a map. ![A big steel pot of slow-simmering salmon and sweet potato stew with a wooden paddle](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/94db69ea06c44f63.webp) ### Small pots only No batch bigger than 200 kg, so every pot gets real attention. ![Dr. Ade Okonjo pointing at the nutrition label on a Tailwell pouch](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d2d4d09de5d57920.webp) ### Readable labels Eleven ingredients at most, each one a word you already know. ![A ceramic bowl of plain kibble on a terracotta surface](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/678b8dbff47975af.webp) ### Ships to you We deliver across the US, usually 48 hours from kitchen to door. ![A fawn pug sniffing an open delivery box of Tailwell pouches](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/4c8edd8e6dfb7944.webp) ### Happy Bowl deal Snubbed the first bag? We refund it or swap it for another recipe. ![A raw salmon fillet beside halved sweet potatoes on an apricot surface](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/114d219edb2f4a72.webp) ### Sourced by name Every protein comes from a farm or fishery we can point to on a map. ![A big steel pot of slow-simmering salmon and sweet potato stew with a wooden paddle](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/94db69ea06c44f63.webp) ### Small pots only No batch bigger than 200 kg, so every pot gets real attention. ![Dr. Ade Okonjo pointing at the nutrition label on a Tailwell pouch](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d2d4d09de5d57920.webp) ### Readable labels Eleven ingredients at most, each one a word you already know. ![A ceramic bowl of plain kibble on a terracotta surface](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/678b8dbff47975af.webp) ### Ships to you We deliver across the US, usually 48 hours from kitchen to door. ![A fawn pug sniffing an open delivery box of Tailwell pouches](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/4c8edd8e6dfb7944.webp) ### Happy Bowl deal Snubbed the first bag? We refund it or swap it for another recipe. How we make it ## Three steps from farm to bowl No factory lines and no mystery meal. Here's what happens to every recipe before it lands at your door. ![Just-delivered whole ingredients on an apricot worktop: salmon fillets, sweet potatoes, pumpkin, kale and grains](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/dfc140d3744e4732.webp) Step 01 ### Sourced by name Whole proteins and vegetables from named farms Salmon from named fisheries, lamb and beef from farms we visit, pumpkin and sweet potato picked up by the crate. ![A cook in a rust apron stirring a huge steel kettle of stew](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/c19aecde274d1267.webp) Step 02 ### Slow-cooked gently Batches of 200 kg or less, cooked low and slow Nora's team cooks each recipe in small pots at low heat, keeping the nutrients in and the texture dogs love. Then the vet checks. ![A cook packing sealed Tailwell pouches into kraft delivery boxes](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/be77311eb91a8ac6.webp) Step 03 ### Packed fresh to ship Sealed within hours of cooking Each bag is sealed the day it's cooked and leaves our Asheville kitchen fast. Most orders reach you in about 48 hours. [Shop the range](https://demo.uichemy.com/tailwell/shop-page/)[Our blog](https://demo.uichemy.com/tailwell/tailwell/blog/) 04 Owner reviews ## OWNERS TALK. Four of the 3,200+ dog owners who have reviewed Tailwell, where the average sits at 4.9 out of 5. Olive would sit for treats all day if I let her. These ones are tiny and soft, so I can reward her twenty times on a walk and she still eats her dinner after. ![Olive, a jack russell, smiling against a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d459c10f98239e15.webp) Claire W. Owner of Olive, a jack russell I used to panic on a Sunday night when the bag ran low. Now the next one just turns up before Juno notices, and I get 15% off for not thinking about it. ![Juno, a beagle, panting happily against an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/e3c1c2f6bff2a796.webp) Sam K. Owner of Juno, a beagle with big hunger Rocket has a sensitive stomach, so I read every label twice. This is the first bag where I knew every single word on the back. He's been on it for months now. ![Rocket, a miniature schnauzer, resting on an orange cushion](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/98f7c2ecb7b68622.webp) Leah B. Owner of Rocket, a schnauzer Ordered on a Monday, and it was on the porch by Wednesday. The box smelled like actual cooking. Maple did a full spin before I'd even opened the bag. ![Maple, a curly apricot cockapoo, against an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/7db5a8836e4ef622.webp) Tom H. Owner of Maple, a cockapoo ## Ready to fill a better bowl? Pick a recipe or start a bundle. If your dog doesn't love the first bag, our Happy Bowl promise refunds or swaps it, no fuss. [Shop all recipes](https://demo.uichemy.com/tailwell/tailwell/shop-page/)Start a bundle ![A Bernese mountain dog lying beside a bowl of kibble and a Tailwell Salmon & Sweet Potato pouch](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/496f15dd827f42c7.webp) Fresh batch Dogs fed monthly 85k+ Across the US, from our small Asheville kitchen Average rating 4.9 / 5 From 3,200+ reviews by dog owners Kitchen to door 48 h Cooked, sealed and shipped in about two days