--- title: "Home" description: "" url: "https://demo.uichemy.com/tailwell/" updated: "2026-10-29" --- # Home Bestseller, now in the Big Bowl Sale # SALMON & SWEET POTATO KIBBLE. Wild salmon, sweet potato and pumpkin, slow-cooked in batches of 200 kg or less. Every ingredient is one you can read, and none are artificial. [Shop now · $54.00](https://demo.uichemy.com/tailwell/tailwell/shop-page/)Start a bundle from $79 Rated 4.9 / 5 from 3,200+ dog-owner reviews Wild-caught salmon Sweet potato fibre Pumpkin for tummies Omega-3 for the coat Protein at 32% No corn, no soy Vet-reviewed recipe Cooked low & slow Wild-caught salmon Sweet potato fibre Pumpkin for tummies Omega-3 for the coat Protein at 32% No corn, no soy Vet-reviewed recipe Cooked low & slow Cancel anytime 15% off each repeat order Kitchen to door in 48 h Free shipping over $49 Happy Bowl promise Nothing artificial Cooked since 2019 Cancel anytime 15% off each repeat order Kitchen to door in 48 h Free shipping over $49 Happy Bowl promise Nothing artificial Cooked since 2019 ![A happy red Irish setter sitting beside a large Tailwell Salmon & Sweet Potato kibble pouch and a bowl of kibble](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/7c6725b490f54636.webp) ![Tailwell Salmon & Sweet Potato kibble pouch, slight three-quarter turn](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/8aecc068ae7a1499.webp) Our bestseller 4 kg bag, now $54.00 Save $8 in the sale ## Shop by bowl: five ways to feed them well Every recipe comes from one small kitchen, with a label short enough to read. ![A black Labrador sniffing along a row of three upright Tailwell pouches](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/137dacfe835deb17.webp) 01Dry FoodThree kibbles, from $4802Wet FoodStews and pâtés, 12 tins a box03Treats & ChewsBiscuits, bites and chews04Meal ToppersBroth and crumble, from $1705BundlesKibble + topper + treats View all collections ## Bowl favourites Five recipes dogs keep asking for, from slow-cooked kibble to the topper that wins over picky eaters. ![Tailwell Bone Broth Topper pouch on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/aac7a5a0e885121b.webp) ![Tailwell Duck & Blueberry Bites treat pouch with a few round bites](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/8d5bd93ad768aeb3.webp) ![Tailwell Starter Bundle: a large kibble pouch with a smaller topper pouch and a treat pouch](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/b70f7294f3552858.webp) ![Tailwell Salmon Skin Chews pouch with two twisted chews crossed at its base, on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/12d76e6e17dce073.webp) ![Tailwell Peanut Butter Bone Biscuits pouch with three bone-shaped biscuits](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/38a873ba7cc242ba.webp) Guaranteed analysis, per bag ## Real numbers from a real ingredient label Straight from the label on our Salmon & Sweet Potato Kibble, checked by our vet nutritionist. 01 / Protein 32% Crude protein, mostly from salmon 02 / Omega-3 1.2% Omega-3 for a soft, glossy coat and calm skin 03 / Energy 3,650 Kilocalories per kg, for steady energy ![Overhead row of fresh ingredients: salmon, sweet potato, pumpkin, peas, blueberries, kale, flaxseed and kibble](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/07ae9a616fa57b73.webp) Why dogs come back ## Four reasons the bowl comes back licked clean Small things we do in the kitchen that you notice at dinner time, and your dog notices first. ![A fawn French bulldog sitting beside a tall Tailwell Lamb & Pumpkin Grain-Free pouch and a bowl of kibble](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/ca54f24cf5346db8.webp) 01 02 03 04 01 ### Named whole ingredients Salmon, lamb, pumpkin, blueberry. Every item on the label is a food you'd know from your own kitchen. 02 ### Cooked in batches of 200 kg Low, slow and small. Gentler heat keeps more nutrients in, and the bag reaches you fresher. 03 ### Reviewed by a vet nutritionist Dr. Ade Okonjo checks every recipe for balance before a single bowl of it leaves our kitchen. 04 ### Nothing fake, nothing filler No corn, wheat or soy, and no artificial colours or preservatives. Just food that earns its spot. Shop all 38 products ![Nora Halvorsen stirring a large steel pot of salmon and sweet potato stew in the small-batch kitchen](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/508ff6e7d197d28f.webp) Monday: salmon and sweet potato day Love it Reply Share ![Dr. Ade Okonjo checking a recipe card at the kitchen bench](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/a65446b143133198.webp) Dr. Ade signs off on every recipe Love it Reply Share ![Gloved hands of a cook in a rust apron sealing a Tailwell pouch on the packing line](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/f4782e367be76411.webp) Sealed and boxed the same day Love it Reply Share ## A chef and a vet walk into a kitchen Tailwell started in 2019, when a restaurant chef and a vet nutritionist got tired of dog food labels nobody could read. Today a team of 24 cooks every recipe in small batches in Asheville, North Carolina. ![Cooling racks of freshly baked bone-shaped peanut butter biscuits on a stainless worktop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/347e6ca6d8cd33fa.webp) 85,000+ Dogs fed every month Every bowl cooked in Asheville, in batches of 200 kg or less. ## Fill the bowl today @tailwell.dogs Kibble, stew, a topper and a starter box. Order once, or set a repeat and save 15% on every order. See more on Instagram ![A can of Beef & Barley Stew for pets](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/f998d05a3444b5b5-1024x1024.webp) View products [View cart](https://demo.uichemy.com/tailwell/my-cart/)Remove [Wet Food](https://demo.uichemy.com/tailwell/product-category/wet-food/) ### [Beef & Barley Stew Classic](https://demo.uichemy.com/tailwell/product/beef-barley-stew-classic/) $13.60 – $30.60Price range: $13.60 through $30.60 ![A bag of Grain-Free Chicken Treats for pets](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/b70f7294f3552858-640x1024.webp) Buy on partner site [View cart](https://demo.uichemy.com/tailwell/my-cart/)Remove [Treats](https://demo.uichemy.com/tailwell/product-category/treats/) ### [Grain-Free Chicken Treats](https://demo.uichemy.com/tailwell/product/grain-free-chicken-treats/) $25.00 ![A Pet Gift Card](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/ecbdea7217f317fa-1024x439.webp) Add to cart [View cart](https://demo.uichemy.com/tailwell/my-cart/)Remove [Treats](https://demo.uichemy.com/tailwell/product-category/treats/) ### [Pet Gift Card](https://demo.uichemy.com/tailwell/product/pet-gift-card/) $50.00 ![A can of Turkey & Garden Veg Pâté for pets](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/5bd96e8eb9267568-1024x1024.webp) Select options [View cart](https://demo.uichemy.com/tailwell/my-cart/)Remove [Wet Food](https://demo.uichemy.com/tailwell/product-category/wet-food/) ### [Turkey & Garden Veg Pâté](https://demo.uichemy.com/tailwell/product/turkey-garden-veg-pate/) $34.00 – $55.04Price range: $34.00 through $55.04 ## Pet stories ![Biscuit, a tricolour corgi, smiling on a burnt-orange beanbag](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/ec9cb01a307f0781.webp) Biscuit used to walk away from his bowl. Now he waits by it and licks it clean. Hannah R. ![Pepper, a black-and-white border collie, grinning on an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/85f2aafc1f8c0ec8.webp) Pepper's coat went glossy in a month. Folks at the park now ask. Marcus T. ![Luna, a black-and-tan dachshund, resting her chin on a burnt-orange beanbag](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/d0a46bd39132a8b2.webp) Luna's tummy is sensitive, so we switched slowly. A week in, the upsets had stopped. Priya S. ![Moose, a golden retriever with tongue out, on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/f673fb7abbe1f3d3.webp) One spoon of bone broth topper and Moose does a happy spin before every dinner. Diego M. ![Olive, a Jack Russell terrier with one ear flipped, on a red-orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/6ec4c1ccc81362eb.webp) The training treats are tiny and soft, so Olive and I train all day. Claire W. ![Juno, a tricolour beagle, on an apricot backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/c8a9fd1fa6f222c0.webp) Juno's repeat order lands before the bag runs out. I never have to ask. Sam K. ##### Blog ## Notes from the Tailwell kitchen Feeding guides, recipe ideas and kitchen stories from our cooks and vet nutritionist, for dog owners who like to read the label. Get new posts in your inbox *We only send new posts, and you can unsubscribe anytime. ![The Benefits of Grain-Free Diets for Pets: What You Need to Know](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/c8a9fd1fa6f222c0-8-1024x1024.webp) ##### 🔥Reader favourite [Nutrition](https://demo.uichemy.com/tailwell/category/nutrition/)October 29, 2026 The Benefits of Grain-Free Diets for Pets: What You Need to Know Explore the advantages of grain-free diets for pets, including health benefits and considerations for pet owners making dietary choices. Read article New reads ### More from our cooks, vet and community ![Navigating Pet Food Labels: Decoding the Ingredients for Better Choices](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/6ec4c1ccc81362eb-8-1024x1024.webp) [Nutrition](https://demo.uichemy.com/tailwell/category/nutrition/)October 29, 2026 Navigating Pet Food Labels: Decoding the Ingredients for Better Choices Learn how to effectively read and understand pet food labels, ensuring you make informed decisions for your furry friends. Read the post ![The Role of Ingredients in Pet Food: What You Should Know](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/f673fb7abbe1f3d3-8-1024x1024.webp) [Nutrition](https://demo.uichemy.com/tailwell/category/nutrition/)October 29, 2026 The Role of Ingredients in Pet Food: What You Should Know Explore the significance of ingredient sourcing in pet food and how it impacts the health and well-being of your furry companions. Read the post ![Homemade Pet Treats: Simple Recipes for Healthier Snacks](https://demo.uichemy.com/tailwell/wp-content/uploads/sites/23/2026/10/d0a46bd39132a8b2-8-1024x1024.webp) [Recipes](https://demo.uichemy.com/tailwell/category/recipes/)October 29, 2026 Homemade Pet Treats: Simple Recipes for Healthier Snacks Explore the benefits of making your own pet treats at home with easy recipes that cater to your pet's dietary needs and preferences. Read the post ##### Tailwell dogs ## Grins after dinner Biscuit, Pepper, Luna and the gang, snapped after supper. ![A red Hungarian Vizsla sitting tall in profile on an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/5f4432a49304cea5.webp) ![A West Highland white terrier trotting along a leaf-strewn autumn path](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/59c366cac452a593.webp) ![A black standard poodle lying on a burnt-orange beanbag](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/f3296cfc68839c66.webp) ![A brindle Staffordshire bull terrier with a wide grin on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/a6ed284e61c74a21.webp) ![A grey-and-white Siberian husky mid-howl on a red-orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/7983febea753183c.webp) ![A tricolour basset hound lying in green grass under a tree with fallen orange leaves](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/a502e9d343219f71.webp) ![A red Hungarian Vizsla sitting tall in profile on an orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/5f4432a49304cea5.webp) ![A West Highland white terrier trotting along a leaf-strewn autumn path](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/59c366cac452a593.webp) ![A black standard poodle lying on a burnt-orange beanbag](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/f3296cfc68839c66.webp) ![A brindle Staffordshire bull terrier with a wide grin on a pink backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/a6ed284e61c74a21.webp) ![A grey-and-white Siberian husky mid-howl on a red-orange backdrop](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/7983febea753183c.webp) ![A tricolour basset hound lying in green grass under a tree with fallen orange leaves](https://assets.uichemy.com/6aa270f25ede64be4be9b26e/uploads/6ae0281493580b941a58581c/a502e9d343219f71.webp) ## Join the pack New recipes, feeding tips and first dibs on every sale. 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