26 of us
Oddfold, unfolded.
Since 2016
Our story
Folding brands
We're a Rotterdam studio of 26 who give ambitious brands a point of view, then carry it into every screen.
Strategy and naming
Identity systems
Websites, built in-house
Motion & content
What we value
The five rules we keep.
The habits behind every project, from the first workshop to the last file we hand over.
01 — Say the sharp thing
A brand that tries to please everyone says nothing. We find the one clear idea worth defending, then build the brand around it.
02 — Senior hands only
The designers who pitch your project are the ones who make it. No hand-offs to juniors, and no one learning on your budget.
03 — Make it usable
An identity only works if your team can use it on a Tuesday. You get real guidelines, tidy files and templates people open.
04 — Show the work weekly
A weekly show-and-tell puts real work on the table, so decisions happen early and nothing surprises you at the end.
05 — Leave it better
We check in after launch, fix what we missed and train your team, so the brand gets stronger after we step back.
Who's who
The six leads behind every project.
Twenty-six strategists, designers, animators and developers share one Rotterdam studio. These are the people you'll meet from day one.
Ines Albers
Head of Creative
Theo Marsh
Strategy Director
Sana Qureshi
Design Lead
Jules Moreau
Motion Lead
Freya Lind
Web Lead
Kofi Mensah
ProducerInes Albers
Head of CreativeTheo Marsh
Strategy DirectorSana Qureshi
Design LeadJules Moreau
Motion LeadFreya Lind
Web LeadKofi Mensah
ProducerHow it unfolds.
Listen, fold, build, launch. Four steps and a weekly show-and-tell.
On the shelf
Accolades
Kiln & Co
Brand Impact Awards, Gold for Identity · 2025 · glaze-drip wordmark
Vesper
European Design Awards, Silver for Hospitality · 2025 · Vesper Hotels
Arcfield
Type Directors Club, Certificate of Excellence · 2024 · Arcfield Labs
Tidewell
D&AD Wood Pencil for Charity Identity · 2023 · an ocean charity
Let's fold your idea into a brand.
Tell us where the brand needs to go. We'll reply with a fixed scope, a timeline and the senior team doing the work.
