The studio
Orelle is a Lisbon crew of 26 making bold brands, sharp apps and scroll-stopping content for the people who set the trends.
If it blends in, it isn't done. We design for thumbs, not boardrooms.
18 awards and counting
Made to be screenshotted
Pick a thumbnail to swap the scene. Every look was styled and shot by our Lisbon crew.
A neon can range that sold out its first run in 9 days.
Mood in a can: one color per mood, a bold wordmark and a hard-flash shoot built for TikTok. Now the five-person start-up owns the fridge.
View case studyOrganic launch views
Stores in PT & ES
A money app that makes saving feel like a game.
Weekly sessions with Loop's product team turned budgeting into streaks, badges and goals. Clear screens, quick wins and zero lectures.
View case studyYear shipped
Interface award
A soft-pop shop that feels as gentle as the skincare.
A soft-pop identity and online store for a line made for sensitive skin. Calm colors, clear product pages and some play in every click.
View case studyShop conversion
Shelf prize
Our services
Strategy, screens and content, made side by side
Brand Strategy
Positioning, naming support, voice and the big idea that makes a brand worth following, tested on real people before it ships.
UI/UX Design
Apps, sites and checkouts that feel fast, clear and a little bit fun. Built for thumbs, not for boardrooms.
Content Creation
Campaign shoots, short-form video, stickers and merch that travel on social, made by our crew so the brand looks right in every frame.
Client love
Fan mail
Rita Gomes
We were five people with a fizzy drink and zero shelf presence. Orelle gave us a brand that looks like it owns the whole fridge, and our first run sold out in nine days.
Daniel Brooks
Weekly sessions, honest feedback and zero fluff. Orelle turned Loop into a money app teens open for fun. Our users screenshot the savings screens just to show their friends.
Aiko Tanaka
The Kiko Skin shop now feels like the product: soft, clear and a little playful. Orelle rebuilt our identity and store side by side, and conversion is up 38%.
Marco Silva
They designed the Rally Courts app and the launch campaign at one table. Booking takes three taps and 40 clubs filled up fast.
Zoe Laurent
Our listeners wear the brand now. Orelle gave Patchwork Radio a sticker-and-patch identity that turned an audience into a crew, and the merch drop sold out twice.
Leo Martins
Orelle got our late-night crowd in one brief. The Nightbus campaign looked like it was made by our own users, and sign-ups after 10pm doubled within a month.
Leo Martins
Orelle got our late-night crowd in one brief. The Nightbus campaign looked like it was made by our own users, and sign-ups after 10pm doubled within a month.
Nadia Costa
People photograph our Sunday Club bags before they open them. Orelle made a coffee brand that feels like a weekend, and our wholesale list grew fast.
Jules Mbeki
A loud, joyful identity for Wavelength that sold out early-bird tickets in three days. Best festival season we've had.
Our wins
Years making noise
Since 2016, building brands for the people who set trends.
120+Brands partnered with, from soda start-ups to teen apps.
Branding
Content
People in the crew
Designers, strategists, producers and devs under one roof.
Tell us what you're launching. We'll reply within 48 hours with next steps, a rough timeline and the first loud idea.
