A chef and a vet built a better dog bowl
Nora Halvorsen cooked in restaurants. Dr. Ade Okonjo balanced diets for dogs. In 2019 they opened an Asheville kitchen to cook real food.
Named whole ingredients, never more than 11 in one recipe
Cooked low and slow in batches of 200 kg or less
Every recipe reviewed by a vet nutritionist before it ships
Cooked like dinner, not manufactured
We cook in our own Asheville kitchen. A team of 24 cooks, packers and nutrition folks checks every batch before a single bag is sealed.
Cooked and sealed in-house
Our packing line seals each batch within hours of cooking, so it leaves fresh and usually reaches your door in about 48 hours.
48 h
Kitchen to doorstep
0
Fillers or dyes
Proteins from named farms
Salmon, lamb, duck and beef come from farms and fisheries we can name, never from mystery meal.
Low and slow cooking
Gentle heat in small pots keeps more of the nutrients in, and the smell brings dogs running.
Vet-checked labels
Dr. Ade Okonjo reviews every recipe and nutrient label, so the numbers on the bag match what's inside.
No corn, wheat or soy
No cheap fillers bulking out the bowl, and no artificial preservatives or colours to hide behind.
Nora Halvorsen
Co-founder and head cook
Tasting today's batch
Dogs fed every month
85,000+
& growing
If we can't name it, it's not in the bowl
Every ingredient on our labels is a real food you could buy at a market. No mystery meal, no fake colours, no preservatives. Just honest bowls.
Sourced by name
Every protein comes from a farm or fishery we can point to on a map.
Small pots only
No batch bigger than 200 kg, so every pot gets real attention.
Readable labels
Eleven ingredients at most, each one a word you already know.
Ships to you
We deliver across the US, usually 48 hours from kitchen to door.
Happy Bowl deal
Snubbed the first bag? We refund it or swap it for another recipe.
Sourced by name
Every protein comes from a farm or fishery we can point to on a map.
Small pots only
No batch bigger than 200 kg, so every pot gets real attention.
Readable labels
Eleven ingredients at most, each one a word you already know.
Ships to you
We deliver across the US, usually 48 hours from kitchen to door.
Happy Bowl deal
Snubbed the first bag? We refund it or swap it for another recipe.
Three steps from farm to bowl
No factory lines and no mystery meal. Here's what happens to every recipe before it lands at your door.
Step 01
Sourced by name
Whole proteins and vegetables from named farms
Salmon from named fisheries, lamb and beef from farms we visit, pumpkin and sweet potato picked up by the crate.
Step 02
Slow-cooked gently
Batches of 200 kg or less, cooked low and slow
Nora's team cooks each recipe in small pots at low heat, keeping the nutrients in and the texture dogs love. Then the vet checks.
Step 03
Packed fresh to ship
Sealed within hours of cooking
Each bag is sealed the day it's cooked and leaves our Asheville kitchen fast. Most orders reach you in about 48 hours.
04
Owner reviews
OWNERS TALK.
Four of the 3,200+ dog owners who have reviewed Tailwell, where the average sits at 4.9 out of 5.
Olive would sit for treats all day if I let her. These ones are tiny and soft, so I can reward her twenty times on a walk and she still eats her dinner after.
Claire W.
Owner of Olive, a jack russell
I used to panic on a Sunday night when the bag ran low. Now the next one just turns up before Juno notices, and I get 15% off for not thinking about it.
Sam K.
Owner of Juno, a beagle with big hunger
Rocket has a sensitive stomach, so I read every label twice. This is the first bag where I knew every single word on the back. He's been on it for months now.
Leah B.
Owner of Rocket, a schnauzer
Ordered on a Monday, and it was on the porch by Wednesday. The box smelled like actual cooking. Maple did a full spin before I'd even opened the bag.
Tom H.
Owner of Maple, a cockapoo
Ready to fill a better bowl?
Pick a recipe or start a bundle. If your dog doesn't love the first bag, our Happy Bowl promise refunds or swaps it, no fuss.
Fresh batch
Dogs fed monthly
85k+
Across the US, from our small Asheville kitchen
Average rating
4.9 / 5
From 3,200+ reviews by dog owners
Kitchen to door
48 h
Cooked, sealed and shipped in about two days